Macro Trade - Actions speak louder than words

Wednesday, 13 July 2011

Designing for Social Stigma

Designer Alexandre Pain spent an extended amount of time in a wheelchair to better understand the challenges of the disabled. The one he perceived as being the most difficult was not the limited mobility as you’d think, but the stigma associated with the easily identifiable wheelchair. The Tandem scooter may serve the same purpose, but with additional seating for one and a  simple, fun, and sporty aesthetic, this electric vehicle aims to reduce the negative perception of disability by erasing the taboo of the wheelchair.
Designer: Alexandre Pain







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