Macro Trade - Actions speak louder than words

Wednesday, 20 July 2011

A Light and Fast Kitty

Jaguar Light is an exploration of a new design language for the brand centering around the idea of lightness. A sense of visual reduction and economical use of materials – to do more with less. Inspired by decorative and structural properties of aluminum foam and the honeycomb, the resulting structure is a single sculpted foam where both the exterior and interior are seamlessly intertwined. Beautiful design ethos. Would it work for real?

Designer: Hitesh Panchal








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