Wednesday, 12 October 2011


Jamie Oliver to endorse Samsung’s innovative oven and refrigeration range
Samsung UK today announced that Jamie Oliver will be endorsing its innovative range of Dual Cook ovens which have hugely impressed Jamie and his team over the last few months. From 2012, the Samsung Dual Cook ovens – which allow you to cook two different types of food at different temperatures at the same time, will benefit from Jamie’s support both in store and across marketing materials in the UK and Eire.

The relationship will help drive standout for Samsung at retail level and will include the use of imagery across in-store and POS materials, as well as advertising and PR rights across digital and traditional media to ensure an integrated marketing campaign for Samsung major domestic appliances in 2012.  Jamie’s recipes will also form a part of Samsung’s marketing, to inspire customers to cook delicious, fresh food using their Samsung appliances.

In addition to the endorsement programme, Samsung has generously donated state-of-the-art ovens, fridges and other major domestic appliances to the Jamie Oliver Foundation for use in its Ministry of Food Centres and school kitchens.

Jamie Oliver commented: “I’ve been truly amazed by the Samsung technology and the care that it puts into its appliances.  For me, Samsung is all about making things easier in the kitchen, empowering home cooks and inspiring them to try new ways of getting great food on the table. The company’s values reflect my own and I’m excited to be working with Samsung next year. I’ve been so impressed that I’ve now got the Dual Cook ovens in my test kitchens”.

Nick Portlock, General Manager, Samsung Home Appliances said: “Samsung is thrilled to announce that Jamie Oliver has come on board to support us next year and we are very enthusiastic about working with one of the UK’s most trusted and respected TV personalities. We intend this relationship to take Samsung’s position in the major domestic appliance market to new heights and allow us to market our leading technology and brand to millions of customers and Jamie Oliver fans."

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